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Trademark “Noor” – “Best Poultry Product 2015”

The “Resourсe” Group of Companies took part in the 18th International Exhibition “World Food Kazakhstan 2015", which took place from 4 to 6 November in Almaty. The highest award within the category, "Best Poultry Product 2015", was awarded to the products of the brand «Noor», which are produced by the Resourсe Group on their premises.


The annual international exhibition «World Food Kazakhstan» is one of the largest events in the food industry sector in Central Asia and in 2015 it brought together more than 400 participants – traders and manufacturers from 37 countries.

As is customary, the event organisers set out four areas of activity: food, equipment for the food industry, baked goods and ingredients.

Over the course of three days from 4 to 6 November, the exhibition centre "Atakent" was host to participants and guests who had the opportunity to exchange views on the current situation on the food market of the Central Asian region, discuss options for present and future cooperation and conduct taste-testing of various food products.

The colourful stand of the “Resourсe” Group of Companies and the products displayed there attracted the attention of a large number of visitors. During the exhibition, the Company's employees held negotiations with over 50 Russian and foreign enterprises and businessmen – potential partners in various fields. The discussion of possible cooperation with the representatives of Kazakhstan's retail network should also be noted, which resulted in preliminary agreements on the placement of “Noor” products in the network of shopping centres "Metro Cash & Carry".

Participation in the exhibition “World Food Kazakhstan 2015” has allowed our company's specialists to exchange their professional experiences, views and knowledge with representatives of the poultry business, and top up their toolkit to aid them in making good and effective decisions and conducting productive negotiations with potential partners.

The highlight of the event was the announcement of the results of the competition "Best Product of World Expo 2015". The winner was selected according to the results of product taste-testing and sensory evaluation of the condition and quality of the poultry meat. Thanks to its high quality, excellent taste and full compliance with the requirements of "Halal" production, the carcasses of TM “Noor”, produced by the Resourсe Group on their premises, won one of the most prestigious nominations - "Best Poultry Product of World Food Kazakhstan 2015". This well-deserved award is further proof of the international recognition of the “Resourсe” Group of Companies.